Article Marketing Free Training Video
Article Marketing is Alive and Well!
Google is the world’s largest search engine by a wide margin and your articles can appear on its pages in a flash, for free.
Article marketing is ubiquitous and yet there are some who say it no longer produces. There are even a vocal few who’ve proclaimed it dead.
In truth however, article marketing lives. It not only lives – it thrives when wielded properly.
Here’s how article marketing works.
Top sources of online traffic:
1. Search engines
2. Video
3. Forums
Search engines seek to return the most relevant results. Relevancy is based on:
1. Authority
2. Number of Incoming Links
3. Page Rank
The simple act of getting an article ranked on the first page of Google is roughly equivalent to obtaining one lead a day for any business.
Article Marketing: An Overview
1) Select a target market
● Pick an area that deeply appeals to you. Lots of time and effort goes into this process so make sure to choose a market that keeps you interested and focused.
● Like any business endeavor, you will experience highs and pitfalls. When things get rough having a target market you love will help you persevere.
2) Research the target market
● What does the market want? How does it want it?
● What does the market NOT want?
● What are common questions members of the target market have?
● What are the deepest, innermost passions of members of the market? What are their dreams and wishes?
● What difficulty or hardship besets the market?
● What can you provide to give the market what it wants?
3) Determine the keywords your target market uses when utilizing a search engine
4) Write a content-rich, 500-word article
● Relevancy is key here. The article must answer at least one question that the target market frequently asks.
5) Add the keyword phrases identified in your research.
● Seed keywords in throughout your article. As a general rule three to four times is appropriate – anything more may be construed as “keyword stuffing.” Placing too many keywords can be counterproductive.
● Your article must be fluid. An abundance of keywords makes the article awkward and hard to read. Write in natural language with an easy flow and rhythm.
6) Submit your article to article directories.
● Post it on your personal blog. Link it to authority sites.
● The goal is to leverage authority sites to generate leads for your business.
As effectual as this method is, it can be accomplished in just an hour a day. Article marketing can thus work equally well for a part timer or a full timer.
A properly marketed article is a wise investment. It is written once but yields returns months later, years later, even decades later.
Articles have the potential to open you to audience of scores or an audience of millions. Ah, the power of the internet. While searching for solutions the populace of the world will be able to find you and your answer. You just might be the answer to someone’s prayer.
Isn’t it great to be helpful?
Get your free video on article marketing at NO COST. A basic three step algorithm guarantees 85% of submitted articles will rank on Google’s first page.
Angela Arnold
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